The challenge
Sparky was sending the same broadcast to everyone, which meant fatigue for loyal buyers and irrelevance for new ones. Engagement was sliding with every send.
What they did with OmniEngage
The team built dynamic segments from purchase history and on-site behavior, then tailored broadcasts to each: restock reminders for repeat buyers, first-order incentives for new subscribers, and win-backs for lapsed customers.
The results
Relevance did the heavy lifting: engagement recovered and repeat orders grew, from the same send volume, just pointed at the right people.
“Segmenting by behavior meant every broadcast finally felt relevant. Our repeat orders climbed without sending a single extra message.”